Farley and Ferry Realty, Inc. adds IDX/MLS Search Application to Website
Farley and Ferry Realty, Inc. now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on its website.

/Oregon News Articles/ - EUGENE, OR, August 27, 2006 - Eugene based IDX, Inc. today announced the addition of Farley and Ferry Realty, Inc. to its suite of real estate based search applications online. Farley and Ferry Realty, Inc. now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on its website. This allows Farley and Ferry Realty, Inc. to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated MLS data feed was to generate new leads at a low cost for the client. With automatic email announcements, custom client home views, and advanced admin and integration controls, Farley and Ferry Realty, Inc.'s clients now have access to the entire MLS listing database on its website. As a member of New Jersey's South Jersey Shore Regional MLS, Farley and Ferry Realty, Inc. provides its clients with access to a wider range of listings, seamless search tools to easily view each listing and an agent roster to learn more about the Farley and Ferry Realty, Inc. team.

Additional benefits of using IDX Broker Pro include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.

About Farley and Ferry Realty, Inc.
Farley and Ferry Realty specializes in appraisals, rentals, condominiums and computerized property management. With its full-time, multi-lingual sales team, Farley & Ferry Realty will strive to meet all your Atlantic County real estate needs.


About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website. This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty. SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan. SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user's website, while delivering relevant and targeted traffic efficiently. For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.

Press Release Contact Information:

Mary French
IDX, Inc.
Public Relations
PO Box 71866
Eugene, Oregon
United States 97401
Voice: (866) 892-2133
Fax: (541) 343-3915
Website: Visit Our Website