Author Jerry Dawson Re-releases Sales 101 with Empty Garage Books, Nearly Triples Profit
Jerry Dawson has re-released Sales 101: Principles in Action through a joint effort between Spring Mountain Media and Empty Garage Books. Dawson chose Empty Garage to retain greater control of all business aspects related to book sales and earn greater profits on each book sold.


    /Oregon News Articles/ - FOREST GROVE, OR, August 31, 2008 - Hot Springs Village, AR.- Jerry Dawson has re-released Sales 101: Principles in Action through a joint effort between Spring Mountain Media and Empty Garage Books. Dawson chose Empty Garage to retain greater control of all business aspects related to book sales and earn greater profits on each book sold.

Empty Garage Books worked with Dawson to develop an online book marketing and sales strategy which includes a website devoted to his book, an online advertising strategy, a redesign of the book's cover and interior, on-demand printing, and order fulfillment. Using Empty Garage's system, Dawson has been able to nearly triple his profit compared to using BookSurge, his previous partner.

"As an author, I wanted to spend more of my time writing and less doing the dirty work of publishing, Internet marketing, and fulfillment, so I turned to Empty Garage Books for assistance," says Dawson.

Dawson is not a writer by profession, but after a long, successful career in sales, he decided to write a book about the important lessons learned along the way. Dawson shares tips for salespeople in every stage of their careers.

Readers have shared great reviews on Amazon.com. Lindy Batdorf, author of Stop and Smell the Asphalt: Laughter and Love along the Highway of Parenthood, commented, "Dawson has condensed more than a decade of solid sales experience into a short, informative manual--a quick read that's easy to tuck into a briefcase or purse. The short chapters are perfect reading for students or professionals on the go."

Dawson and Empty Garage intend to complement the book's online marketing campaign with a local, person-to-person strategy including book signings and interviews. More information about the book and how to contact Dawson can be found at http://www.principlesofsales.com.

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Dan Goodnow
Empty Garage Books
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