Point West Credit Union Deploys PSST! To Launch Innovative New Points Checking Account
Word of mouth marketing approach helps generate new accounts

PORTLAND, OR, January 01, 2009 /24-7PressRelease/ -- PSST!, the world's first word of mouth marketing agency for banks and credit unions, announced that it has been hired by Point West Credit Union to apply its exclusive word of mouth marketing services to help the credit union launch and promote its innovative new checking account, Points Checking.

Due to the legions of high-interest rewards checking accounts currently flooding the market, Point West Credit Union realized it had to effectively differentiate its account in order to stand-out in the busy market. Additionally, with the launch of Points Checking taking place during budget-tightening times, the credit union also recognized it must cost-effectively launch the account and eliminate costly marketing waste.

Point West Credit Union turned to PSST! for a word of mouth marketing campaign that could generate disproportionately high buzz about the product, with a limited budget.

"The launch of the Points Checking account is an ideal application of word of mouth marketing," said Jeff Stephens, CEO of Creative Brand Communications, parent company of PSST!. "With a methodical and strategic approach, we can harness the conversations that are already taking place in Point West Credit Union's communities, and give people something worth talking about, in order to generate as many new Points Checking accounts as possible."

The campaign is currently under development and is expected to deploy in early January 2009. Visit www.psst-marketing.com for a case study upon launch of the campaign.

Press Release Contact Information:

Jeff Stephens
Creative Brand Communications
CEO
4831 NE Fremont St., Suite 5
Portland, OR
USA 97213
Voice: 503-249-9363
Fax: 866-754-1514
Website: Visit Our Website