PSST! Announces Free Download of White Paper on Word of Mouth Marketing for Banks and Credit Unions
Report explains benefits of using word of mouth, viral and buzz marketing in the financial industry, and analyzes advantages of word of mouth over traditional media.

PORTLAND, OR, January 16, 2009 /24-7PressRelease/ -- PSST!, the world's first word of mouth marketing agency exclusively for banks and credit unions, announced that it has released a white paper "Bottling the Buzz: Harnessing Word of Mouth Marketing to Beat the Competition", available for free download at: www.psst-marketing.com/whitepaper in both PDF and HTML formats. This is the first in a series of white papers on word of mouth marketing for financial institutions and explains how banks and credit unions can make the most of their marketing budgets during a recession by foregoing expensive conventional advertising.

The report covers the main principles of word of mouth marketing, outlines the basic steps to developing a word of mouth marketing plan, analyzes why word of mouth marketing makes sense for financial institutions and explains how word of mouth marketing is more cost-effective than traditional media. In addition, the white paper provides numerous examples of how forward-thinking banks and credit unions are already using word of mouth to their advantage.

Press Release Contact Information:

Jeff Stephens
Creative Brand Communications
CEO
4831 NE Fremont St., Suite 5
Portland, OR
USA 97213
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Fax: 866-754-1514
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