First United Bank & Trust Hires CBC and PSST! To Develop Buzz Strategy
Strategy to stir word-of-mouth and cut through advertising clutter

PORTLAND, OR, April 25, 2009 /24-7PressRelease/ -- CBC (an experiential marketing agency for forward-thinking financial institutions) and its sister company PSST! (the world's first and only word of mouth marketing agency for banks and credit unions) announced that they have been hired by Oakland, Maryland-based First United Bank & Trust (NASDAQ: FUNC) to develop a comprehensive marketing strategy for generating buzz in the bank's communities.

With the saturation of advertising in its communities, the Bank had experienced diminishing effectiveness of its campaigns, creating a low return-on-investment. To cut through that clutter and spread awareness and talk about the Bank's services among target customers in the community, First United Bank & Trust turned to Creative Brand Communications and PSST! for development of a buzz strategy.

"The Bank has long had a well-defined focus on its ideal target customer, but has had difficulty leveraging traditional marketing to effectively reach them," said Jeff Stephens, CEO of Creative Brand Communications and PSST!. "By applying the principles of word of mouth marketing, we'll tap into the unique traits of their target market—and of human nature—to create buzz."

Press Release Contact Information:

Jeff Stephens
Creative Brand Communications
CEO
4831 NE Fremont St., Suite 5
Portland, OR
USA 97213
Voice: 503-249-9363
Fax: 866-754-1514
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