Fidelity Deposit & Discount Bank Turns to Creative Brand Communications for New Website
Financial branding agency to create new online experience for community bank

PORTLAND, OR, June 19, 2010 /24-7PressRelease/ -- Creative Brand Communications (CBC) has been hired by Scranton, Pennsylvania-based Fidelity Deposit & Discount Bank to develop a new website for the bank.

"Our main goal with Fidelity's new site is to convey online the unique in-person experience Fidelity has become known for," says Jeff Stephens, founder and CEO. "We call this approach 'experience integration', where we create a congruent online and offline experience, which results in a more cohesive and engaging brand."

Slated for a late 2010 launch, the new site will feature an increased emphasis on visitor interactivity, and allow visitors to conduct business easily and on their own terms. The bank's new website will build upon a platform of advanced content management tools that allow the bank greater and easier control over updating site content.

Fidelity Deposit & Discount Bank, with nearly $600 million in assets, has 12 branches throughout Lackawanna and Luzerne counties.

Press Release Contact Information:

Jeff Stephens
Creative Brand Communications
CEO
4831 NE Fremont St., Suite 5
Portland, OR
USA 97213
Voice: 503-249-9363
Fax: 866-754-1514
Website: Visit Our Website